Kathy Ireland® Worldwide
Continues Expansion of Health Advocacy Through Partnership with Pioneering Global Biotechnology Company We-Fresh

IN THE HOME

WeFresh technology is available in home furnishings to add freshness to bedding, pillows and duvets. Textiles incorporating WeFresh can be washed at lower temperatures giving an environmental benefit. And, WeFresh can be found in a range of bathroom products to reduce odors and promote freshness from damp bathmats and shower curtains.

OUT AND ABOUT

 Smelly shoes are now a thing of the past due to WeFresh technology being introduced as an internal part of manufacture. Outdoor workwear can be impregnated to reduce odor build up and keep workwear fresher for longer. Shirts, blouses and suits can be as fresh after work as at the start-of-the-day for the long days at the office or on the construction site!

ON THE GO

 For consumers who engage in active sports, clothing incorporating WeFresh technology stays fresh from the beginning to the end. WeFresh technology is available in sportswear for football, rugby, cycling and everyday gym classes! No matter the sport, afterward there are no aromas associated with action sports. The WeFresh logo ensures odor protection all game long!

WeFresh, an innovative and award-winning technology

Recent News

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Kathy Ireland, WeFresh Team for Biotechnology

Kathy Ireland, WeFresh Team for Biotechnology

WeFresh, a technology that inhibits the growth and spread of mold, pathogenic and odor-causing bacteria has partnered with kathy ireland Worldwide. As part of the strategic relationship, Kathy Ireland, chair, chief executive officer and chief designer of Kathy Ireland...

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